🔥 9 Step Guide to Creating a Facebook Ads Funnel – Gist

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How to create a sales funnel on Facebook - Amazon Facebook Marketing

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Building a perfect Facebook Ads funnel is the process of mapping out and configuring your.


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9 Step Guide to Creating a Facebook Ads Funnel. Shane Barker May 2, Marketing Sales. All marketers know the stages of the buyer's journey like the.


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What Is a Facebook Ad Funnel? Facebook Ad funnels are a system of ad campaigns designed to work together to take users from point A to point.


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What Is a Facebook Ad Funnel? Facebook Ad funnels are a system of ad campaigns designed to work together to take users from point A to point.


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How to setup Click funnels with Facebook Ads! (Click Funnels, Active Campaign, Facebook Ads)

Remember that what you ask in your Facebook ads should be proportional to the perceived value of what people are getting. And you need a funnel to move prospects from one point to the next. And it will gradually build trust, which is essential for closing the deal down the line. You can also repurpose your Live Facebook Videos. The Instagram ad only spotlights the value proposition: odour resistant, natural moisture management properties and enhanced breathability. And focusing your video ads on your unique value proposition can leave a strong first impression. Your ads are an interruption of that experience. Traffic objectives can work pretty well if you want to drive more clicks and visitors to a high-performing landing page or a product page. You can target all website visitors, those that stayed on your site for a specific amount of time or users that visited a specific page, such as a lead magnet Thank You page. At this step, prospects are already acquainted with your brand and products. Ok, enough with the love advice. Saved Audience is perfect for prospecting because it allows you to target users based on their demographics, location, interests, behaviour, etc. Let me show you how to build a perfect Facebook Ads sales funnel for your business. Collections ads , on the other hand, allow you to combine the power of video and images to tell an immersive story, as well as show off your products, or highlight key features. Lumin offers a Free 1-Month Trial of their skincare subscription service. At the Bottom of your Facebook Ads Funnel, the goal is to turn leads into paying customers. Capturing lead information is essential. In the Middle of the Funnel or the Consideration stage, you want to turn prospects into leads by collecting their contact info. No matter how small or insignificant it may seem for your bottom-line, a good combination of the right audience and a corresponding objective will lay the groundwork that will pay off in the later stages many times over. Messages objective is good if your business model involves direct communication with potential customers. However, depending on your business model and target audience, a free downloadable like a report, e-book or checklist can work well even in the Awareness stage. Get them interested. All efforts at this stage will set up a strong foundation for later phases and boost your conversion rates when it matters the most. ConsenSys, a blockchain developer tool uses image ads to offer free downloadables. Things are more straightforward in the Consideration stage. For the most part, you should use the following two types of Facebook Audiences:. Keep it simple and focus on delivering the right message. Prospects that try your products or download your lead magnets are getting up close and personal with your brand. Even a free giveaway can be a tough ask for cold audiences if it requires giving up contact info. One thing you should definitely avoid during the Awareness stage is talking about the price in your Facebook ads. Unfortunately, often DIY marketers overlook the potential of Facebook funnels because they seem too complex. From attracting and warming up cold audiences all the way to converting them into delighted customers. Use Facebook ads to get noticed, introduce your brand and warm up those complete strangers. Audience targeting in the Conversion stage should be very specific, focusing on Custom Audiences made up largely of your existing leads and those similar to them. Tailored Athlete uses video to capture the eyes of complete strangers by showing off how their shirts and jeans fit perfectly. Make sure to set up a Facebook Pixel with conversion tracking to pass revenue and conversion data back to your Facebook ad campaign. If you already have some customer data from before, Facebook can find other users that are similar to your past buyers. Choosing your Facebook campaign objective determines what goal or action you want Facebook to optimize for. But remember, you also want to start with relatively broad targeting to reach as many people as you can and allow the Facebook algorithm to work its magic. ArchiTonic invites prospects to sign up for a chance to win a masterfully designed, ergonomic office chair. Use Custom Audiences to retarget to users that have visited your website, interacted with your Facebook Page, etc. In the Consideration stage, prospects are warmed up and interested, you just have to give them a nudge to turn that interest into desire. Facebook is one of the rare marketing channels that allows you to build a full-funnel in just one platform. Lead Form ads provide a frictionless user experience and could potentially increase your sign-up rates. This helps FB understand what works and optimize campaigns for even better performance. Prospects are still far away from making a buying decision, so be careful not to scare them off by being too pushy. Also, with so many moving parts, it can be confusing and easy to mess up. Replace the party with Facebook, dates with ad campaigns, and a kiss with a sale, and you see how the Facebook Ads funnel unfolds. Use this ad from Fresh Cove as a fine example. Do this by highlighting their interests, needs and problems, and how you can solve all that. A Facebook Ads funnel will potentially increase your conversion rates, grow sales and even save money on advertising. Also, once your Middle of the Funnel campaigns starts getting some traction, create a Lookalike Audience that will find new users similar to ones that tend to convert on your lead forms. The funnel building process includes choosing the right Facebook campaign objective, targeting the right audience and using optimal ad format and messaging that resonate at each stage of the funnel. For instance, you can target women between , who live in Canada and are interested in dog grooming. You can also target users who have opened your Instant Experience or Collection ads. Technically speaking, the Facebook Ads funnel consists of multiple campaigns with multiple ads that include different value propositions delivered to the right audience at the right moment. Set up Facebook Custom Audiences to reach past website visitors, leads and people that interacted with your ads in the previous funnel stages. A freebie in exchange for a phone number or email should be a fair trade. In the Middle of the Funnel MOFU , your goal is to turn prospects into leads by collecting their contact information for further nurturing. Klein Watches uses collection ads to depict a lifestyle of someone wearing its watches, while also showing off different watch styles. This is a powerful audience targeting strategy that can recover abandoned carts and boost your sales. The best campaign objectives for the Awareness stage are:. These users have expressed an interest either by clicking through and visiting your site or by watching your video ads. Another reason why those video views, mentioned in the previous section, will get you great results. The analogy continues even after the first kiss sale. Your initial goal might not be your ultimate conversion goal, but a cue that helps you reach users who sign up or buy and weed out low-quality traffic. Ontraport has a dedicated squeeze page where users can leave their email in exchange for the free business optimization guide. High-value conversions typically happen once a user interacts with your brand over multiple touchpoints.

Facebook How to create a facebook ad funnel Funnel is one of the most powerful, evergreen marketing strategies that will help generate new leads, increase ROI and grow your business.

For best results aim for an omnichannel marketing approach which numerous studies prove to bring the best results. However, these ads are only available on mobile. When you choose Video View objective Facebook charges you on go here CPM cost per thousand basis, which is a fraction of the cost of running other campaign types.

Casper, a mattress company, subtly shows how awesome the mattresses are without coming off salesy. Unlike the Awareness ads, where your ad copy focused only on the features and benefits, in the Consideration stage click here also want to highlight things like:.

You can use simple tools like Canva, Offeo and Animoto to create your video ads. This is a very powerful technique as it can help you reach new people that are more likely to convert.

Focus your ad copy on unique features and benefits instead of directly pitching like a door to door salesman. Video ads are a perfect scroll-stopper for cold audiences that see your brand for the first time.

So, tread carefully. In the Consideration stage, target audiences that previously engaged with your Top of the Funnel ads. You can use email remarketing to nurture leads and gradually bring them closer to the purchase.

Facebook Ads funnel that initiates with a video aka Video Funnels provides a unique opportunity to retarget an audience based on how much of a video they watched. This is followed by the This web page stage where your goal is to turn existing buyers into loyal customers and even brand advocates.

Remember, these people are complete strangers to your brand, and being too salesy at this stage will only drive them off. However, the chances of someone buying your product or service the first time they see your ad or engage with your brand are quite slim. Be specific about the immediate goal you want your audience to accomplish and choose your objective accordingly.

This increases your customer lifetime value CLV and radically improves your advertising profitability, as explained in our PPC guide.

The other type of audience you should use for the Awareness stage is a Lookalike Audience of your past converters. Same as before, create a Lookalike Audience to extend the reach to similar users to the ones from your Custom Audience.

Your Bottom of the Funnel is all about acquiring a customer. Be sure to clearly communicate your value proposition to get leads excited and wanting your products.

Other formats like Carousel can work just as well, both for e-commerce…. So, next time users how to create a facebook ad funnel your ads in later funnel phasesyour brand will be instantly recognizable. To get people actually converting on your core offer, you need multiple touchpoints.

This ad format allows users to fill out a form directly from your ad, without leaving Facebook. The Facebook ad highlights that the jeans are so comfortable and stretchy that you can even do backflips in them. You can upload your WooCommerce product catalogue to Facebook using how to create a facebook ad funnel simple plugin like the official Facebook for WooCommerce.

The main idea for the Conversion stage is to get prospects and leads to convert on your core offer, which means to get them buying your product or signing up for your service. Conversion objective is universally a good choice for BOFU campaigns since it optimizes for maximum conversions.